The Dev's Story Behind DG Website

Building a Home for the Developer Community

As Head of Technology at Developer Group @ NUS Computing, one of my first initiatives was giving our 2,300+ member community a proper digital presence. We needed a website that could showcase events, highlight partner collaborations, and serve as the central hub for everything DevG.

Design Philosophy

The website needed to reflect two things at once: the energy and ambition of a student-led tech community, and the professionalism expected by corporate partners. I chose a clean, modern approach — bold typography, generous whitespace, and a cohesive color system that aligned with our brand identity.

The stack was deliberately lean: Next.js for the framework, React and TypeScript for components, and Tailwind CSS for rapid styling iteration. No CMS, no database — all content is statically generated at build time for instant page loads.

Key Features

• Event showcase — a curated section for past and upcoming events, including our flagship Hack4Good 2026 hackathon for non-profit organizations
• Partner section — highlighting industry collaborations to build credibility and attract sponsorships
• Responsive design — fully optimized for mobile, since most of our community discovers us through Instagram stories and messaging links
• Performance-first — static site generation for sub-second page loads, critical for retaining visitors from social media referrals

Impact

The website became DevG's primary digital touchpoint. Instead of relying on lengthy Instagram captions, we could direct people to dedicated event pages with all the details, registration links, and schedules they needed.

Building this project reinforced a valuable lesson: sometimes the most impactful work isn't the most technically complex. A well-designed, performant website that serves its community is worth more than a technically impressive project that nobody uses.